Innovate your way to greater customer traffic and loyalty. 采用创新方式实现更为卓越的客户交易与忠诚度。
Create products with greater perceived value and make your store the primary destination.
Quality private label products, when sold alongside major labels, can create a category leadership position that turns your chain into a destination and improves overall results. BRF Global helped one client launch a program that, in two years, boosted category sales by 59% and gross margins by 139%. Moreover, corporate-wide sales increased more than 30% as the resulting category leadership helped drive traffic, sales and profits throughout the stores. We advised them and we can advise you with:
Strategic development: BRF Global has deep experience helping home channel retailers develop category strategies, product matrices and brand positions to differentiate their private label products. These strategies, when executed correctly, are proven to improve a retailer’s image and make the stores destinations of choice.
Infrastructure development: Merchandising. Branding. Packaging. Quality. Price. Logistics. BRF Global can help you design and implement the processes that will deliver private label products that offer huge margin advantages versus global brands while selling for less.
Sourcing and procurement: We know the factories in China that you can trust, the ones to avoid and the diamonds in the rough that may just need a CAD-CAM upgrade to be world-class. We also know the steps to take to do business with them successfully, everything from clarifying specifications and testing samples to negotiating prices and auditing quality.
Quality assurance: There are private label products that have better reputations and sales than the global brands that are sold alongside them on the sales floor. BRF Global has a proven quality process that uses a combination of internal and external resources to ensure that the products you sell live up to the standards of your brand. Learn more.
Private Label Development Workshop BRF Global can bring an intensive two-day workshop to your premises. The workshop covers all facets of branding, merchandising, packaging, sourcing, quality assurance and more. For details, contact Bonnie Fitch at firstname.lastname@example.org
BRF Global provides sourcing services for the home channel industry and advisory services for any company planning to do business in Asia, particularly China. For specific information about workshops, engagements and fees, contact Bonnie Fitch at email@example.com BRF Global • 130 West Wieuca Road NE• Suite 101 • Atlanta, Georgia 30342 • Tel 404-510-1020 • Fax 404-795-0755 BRF全球公司为家庭渠道行业提供寻源服务，并为计划在亚洲（尤其是中国）开展业务的公司提供咨询服务。如欲了解有关研讨会、聘用与费用的特定信息，敬请联系Bonnie Fitch（firstname.lastname@example.org）。 BRF Global 130 W Wleuca Rd NE Suite 101. Atlanta, Ga 30342 USA 404-510-1020