Before you can sell to the West, you have to know what the West wants to buy. 在向西方国家出售产品和服务之前，您需要首先了解西方国家的需求。
If the expectations of Western customers seem complicated it’s because they are. If you think they seem arbitrary or irrelevant, you have a lot to learn about Western ways of doing business. Here are a few ways that engaging BRF Global can help you increase your sales to Europe and the Americas:
Customer Identification: A shovel is a shovel is a shovel, right? Wrong. Western merchants will look at the smallest details. What’s right for one store may be wrong for another. BRF Global can tell you which merchants are most likely to be interested in your line and what adjustments you might have to make to be considered by more of them.
Pricing: When Western merchants ask how much a product costs, it is easy to believe their biggest concern is price. Yes and no. Western customers look beyond the per-unit cost to shipping, distribution and even expected customer satisfaction. BRF Global can help you price products to specs that attract world-class customers.
Quality: Product consistency and quality are extremely important to Western customers. Many recalls of Chinese-made products in the West mean customers are extremely vigilant. BRF Global can show you how to pass the inspections, clear these audits and document compliance to grow your business.
Workplace: Many Western companies expect Chinese factories to live up to the ethical standards of Western companies or simply of the country where the end product will be used. These standards are not always documented and they may change frequently. BRF Global can make sure your factory meets the written and unwritten demands and introduce you to companies that will pay a premium for your compliance.
Selling to the West
This intensive two-day workshop can be taught in Chinese at your facilities in China. It is designed to train managers in meeting the requirements of Western customers. For details, contact Bonnie Fitch at firstname.lastname@example.org.
BRF Global provides sourcing services for the home channel industry and advisory services for any company planning to do business in Asia, particularly China. For specific information about workshops, engagements and fees, contact Bonnie Fitch at email@example.com BRF Global • 130 West Wieuca Road NE• Suite 101 • Atlanta, Georgia 30342 • Tel 404-510-1020 • Fax 404-795-0755 BRF全球公司为家庭渠道行业提供寻源服务，并为计划在亚洲（尤其是中国）开展业务的公司提供咨询服务。如欲了解有关研讨会、聘用与费用的特定信息，敬请联系Bonnie Fitch（firstname.lastname@example.org）。 BRF Global 130 W Wleuca Rd NE Suite 101. Atlanta, Ga 30342 USA 404-510-1020